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Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility in search engine results pages (SERPs). The primary goal of SEO is to attract more organic (non-paid) traffic to your website by making it more appealing to search engines like Google. This involves a combination of on-page SEO (optimizing individual pages), off-page SEO (building backlinks and promoting your site), and technical SEO (improving site structure and performance).

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